Download: Total Economic Impact of Mac in Enterprise: M1 Update Report

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The Total Economic Impact Of Mac in Enterprise: M1 Update

Forrester study of Mac TCO in enterprise — M1 update

In a study commissioned by Apple® and delivered by Forrester Consulting, a range of enterprise customers was surveyed to examine the impact of offering their employees the choice of Mac®. The study has now been updated to include the additional benefit of deploying Mac with the Apple M1 chip, for a new level of price–performance. The key findings are:

  • Employees using Mac are more productive and require less IT support
  • Mac is easier and faster to deploy
  • Employee retention among Mac users is higher

The full results are now available in the Forrester publication The Total Economic Impact™ of Mac in Enterprise: M1 Update, which includes a detailed financial analysis showing that, over a three-year lifecycle, there is an overall cost saving of $843* for Mac compared with a PC.


*Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings. 

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